Yu-Chieh
CHENG
Fashion Marketing
& Brand Strategy
Hi, I’m Yu-Chieh — a fashion marketing and brand strategy graduate with an international background, focused on translating cultural insights into brand positioning, market strategy, and consumer-driven storytelling.
My work focuses on market entry strategy, brand positioning, merchandising insights, and content strategy, developed through brand-based academic projects and international fashion workshops.
Brand Marketing Project /
01
Japan market entry strategy built on consumer and cultural insights
Brand Marketing Project /
02
India market entry and festive campaign strategy to enhance brand visibility
Brand Strategy Project /
03
Brand repositioning and merchandising strategy targeting Gen Z consumers
Brand Marketing Project /
04
Korea market brand storytelling strategy through cultural collaboration
Case Study /
05
Brand storytelling and visual merchandising strategy rooted in Mediterranean identity
// Skills //
Fashion Strategist