Brand. Culture. Strategy.

Brand. Culture. Strategy.

Hi, I’m Yu-Chieh.

I am a Fashion Management graduate.

I work at the intersection of strategy, culture, and storytelling.

I help brands enter new markets with depth, intention, and cultural alignment.

//Expertise//

Strategic Positioning

Market Entry & Cultural Insight

Retail & Experience Design

Brand Narrative Development

I believe growth without cultural alignment is short-term.

Depth builds longevity.

//Experience//

Styling & Content Assistant

Jun. 2025 - Jul. 2025

Random Styling, Milan, Italy

Sales Assistant

Mar. 2024 - Jun. 2024

Max Mara, Taipei, Taiwan

Content Creator & Photographer

Mar. 2023 - Now

Instagram @vdqee23

Styling Assiatant

Jun. 2025 - Jul. 2025

Random Styling, Milan, Italy

Sales Assistant

Mar. 2024 - Jun. 2024

Max Mara, Taipei, Taiwan

Content Creator & Photographer

Mar. 2023 - Now

Instagram @vdqee23

Styling & Content Assistant

Jun. 2025 - Jul. 2025

Random Styling, Milan, Italy

Sales Assistant

Mar. 2024 - Jun. 2024

Max Mara, Taipei, Taiwan

Content Creator & Photographer

Mar. 2023 - Now

Instagram @vdqee23

//Academic Workshop Projects//

BAV Tailor

May. 2025

Market Entry & Communication Strategy

10 Corso Como

Nov. 2024

India Expansion Concept

POLLINI

Sep. 2024

Merchandising & Buying Strategy

BAV Tailor

May. 2025

Market Entry & Communication Strategy

10 Corso Como

Nov. 2024

India Expansion Concept

POLLINI

Sep. 2024

Merchandising & Buying Strategy

//Education//

Nuova Academia dei Belle Arti (NABA), Milan

MAs: Fashion Management

Sep. 2024 - Jul. 2025

Nuova Academia dei Belle Arti (NABA), Milan

MAs: Fashion Management

Sep. 2024 - Jul. 2025

Tamkang University, Taipei

MC: French Language and Literature

Sep. 2020 - Jun. 2024

Institut Français de la Mode, Paris

Summer School: Fashion and Luxury Management

Jul. 2023

Poitiers Université, Poitiers

Exchange Student Program

Sep. 2022 - Jun. 2023

Tamkang University, Taipei

MC: French Language and Literature

Sep. 2020 - Jun. 2024

Institut Français de la Mode, Paris

Summer School: Fashion and Luxury Managment

Jul. 2023

Poitiers Université, Poitiers

Exchange Student Program

Sep. 2022 - Jun. 2023

//Skills & Tools//

Marketing Analytics (Google Analytics, Basic Data Tracking)

Marketing Analytics (Google Analytics, Basic Data Tracking)

Microsoft Excel (Data Analysis, Reporting)

Microsoft Excel (Data Analysis, Reporting)

Microsoft PowerPoint (Strategic Presentations)

Microsoft PowerPoint (Strategic Presentations)

Adobe Creative Suite (Photoshop, InDesign, Lightroom)

Adobe Creative Suite (Photoshop, InDesign, Lightroom)

Social Media Strategy (Instagram, Reels, Campaign Planning)

Social Media Strategy (Instagram, Reels, Campaign Planning)

//Language//

Mandarin (Native)

English (Fluent)

French (B2)

Italian (A2)

Mandarin (Native)

English (Fluent)

French (B2)

Italian (A2)

Yu-Chieh CHENG

Fashion Strategist

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